The Athletic has tapped software company Tallysight to enhance its in-house sports betting editorial strategy and deliver next-generation content offerings to its audience of over one million subscribers. This partnership will see Tallysight’s turnkey collaboration, publishing, and monetization platform deployed to The Athletic’s fantasy/betting team. The Athletic partnership builds on the rapidly growing Tallysight client base that includes Gannett/USA Today, Vox Media/SB Nation, Catena Media, and Minute Media/FanSided among others.

About The Athletic

The Athletic is a direct-to-consumer digital sports media company committed to helping subscribers experience storytelling in a whole new way. Founded in 2016, The Athletic has more than 600 full-time employees and covers nearly 300 professional sports and collegiate teams and clubs in the US, Canada, and the UK. The Athletic's newsroom has produced thousands of in-depth articles and is home to more than 100 podcasts. The Athletic is headquartered in San Francisco, with offices in New York, London and Melbourne.

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About Tallysight

Tallysight, founded in 2019 in San Francisco, is the all-in-one publishing and monetization platform for sports gaming & digital media teams. Tallysight’s turnkey tools and plugins help content creators and teams quickly and easily develop, distribute, and monetize sports gaming content on the internet. Tallysight is trusted by thousands of premier publishers, content creators, and influencers including Gannett/USA Today Sports, Vox Media, and Catena Media. To learn more, please visit tallysight.com.